“Do not pass go, do not collect $200,” the harsh cliché made ubiquitous by Monopoly, is essentially what the Internal Revenue Service told a group of universities recently. A special report from the IRS found several institutions had inflated their Baltic Avenue social statuses to Boardwalk for the purpose of setting executive compensation. Roughly 20 percent of the private, nonprofit subset of colleges and universities that were selected for inclusion in the report have been told they are not in compliance with statutes governing executive pay in charitable organizations. One result is that “the IRS plans to […] ensure, through education and examinations, that tax-exempt organizations are aware of the importance of using appropriate comparability data when setting compensation.” This statement constitutes a clear shot across the bow of universities locked into the never-ending game of reputational enhancement—often sacrificing important work for visible work and attempting to become cool-by-association (e.g., rank, “tier,” membership in exclusive groups). The implications for proliferation of the IRS-approved measures of comparability extend well beyond executive pay, and the potential for new precedent in reducing competitive perversities among universities is enormous.